Case · Brodos & o2
From spreadsheet
From spreadsheet
× to layout.
Campaign launch under extreme time pressure: the final offer data lands the evening before, leaving four hours until the client expects delivery the next morning. From a single raw Excel sheet, every static and animated asset builds itself — automatically. Data-driven design instead of night shifts.
| geraet | tarif | preis_mtl |
|---|---|---|
| iPhone 14 Pro | o2 Mobile M | 39,99 |
| Samsung A54 | o2 Mobile M | 29,99 |
| Samsung S23 Ultra | o2 Mobile L | 49,99 |
| Xiaomi 12T Pro | o2 Mobile S | 24,99 |
| laufzeit | datenvol. | zuzahlung | bonus |
|---|---|---|---|
| 24 Mon. | 5 GB | 1 € | 50 € |
| 24 Mon. | 10 GB | 1 € | 100 € |
| 36 Mon. | 10 GB | ohne | 100 € |
| 36 Mon. | 20 GB | ohne | 50 € |
02
The Pipeline
Excel in, campaign out. One pipeline processes the data — from template filling to rendered motion.
Time to launch
04:00:00
-
Step 1
Daten-Input
Raw offer data & prices via Excel, delivered 4 hours before launch.
-
Step 2
InDesign Data Merge
Automatic template filling & asset pull from the library.
-
Step 3
Scripting Bridge
Automated layer export for motion design.
-
Step 4
After Effects Rendering
Layouts go straight into animation.
-
Step 5
Formatkonsistenz
Zero-defect assets for social, web & feed.
03
The impact
8h → 4h
Production time halved
0 %
Error rate on pricing
100 %
Brand consistency across all formats