Tangible
Design

None of this ran on a screen. It was printed, built — and it stands its ground. Four pieces from the years before AI production — proof that real craft sits underneath the workflows.

IFA trade-show booth — Brodos

“Concept, design, final artwork. And then you can walk right in.”

IFA Berlin 2022: the Brodos booth came from a single source — concept and design by me, built by the in-house booth team, large-format prints through suppliers. One unbroken chain from first sketch to print-ready artwork. The result isn't a layout, it's a space: bar, lounge, meeting rooms — corporate design you can walk into.

Nowak Link-up Group

“The logo is mine. So is the style guide. I don't just decorate brands — I build them.”

For the Nowak Link-up Group, I built the brand from scratch: designed and rationalized the logo, defined the color system and typography, structured the division architecture — and documented it all in a style guide anyone can build on cleanly. Brand building is the same systematic thinking as my automation workflows: define the rules so quality becomes reproducible.

Novartis

“Every guideline met, not a character out of place.”

Novartis landed on my desk via the Hennig agency: final artwork and design under strict pharma CI — brochures, plus online spots and newsletters for professional channels like DocCheck, across brands such as Xolair, Revolade, Gilenya and Kisqali. The real discipline: consistency. Referenced studies, approved mandatory copy, every CI rule met — here, the designer is the last link in the quality chain. That's also why there's little to show: client material stays client material.

o2 LTE brochure

“20 pages of tariffs, print-ready.”

Brodos distributes o2 through specialist retail — and the 20-page LTE tariff brochure needed a complete relaunch. Layout, tariff tables, imagery, final artwork: everything reworked, all within the tight o2 CI, delivered print-ready. Tariff pages aren't glamorous — which is exactly why they're here. Craft shows where nobody applauds.